In the modern era of consumer electronics devices, if you are just building a device you are unlikely to succeed. (…) Today it is about the software, the software on the device and the software in the cloud. It is a seamless service — this is Kindle greeting you by name when you pull it out of the box. Some of the companies building tablets didn’t build services, they just built tablets.
— Amazon CEO Jeff Bezos, on how Amazon thinks of the Kindle Fire
(Source: TechCrunch)